The world’s largest city-building and property-trading metaverse platform, Upland, has expanded its metaverse to the Ethereum blockchain. As a result, the FIFA-focused metaverse is quite likely to emerge on Ethereum, which has outstanding interoperability capabilities that allow for smooth asset transfer across platforms.
“We’re excited to create a multi-touch web3 experience showcasing fun, innovation, entrepreneurialism, and community as the first of many opportunities in the future of FIFA World Cups, where fans can now collect, own, and share a real moment in history,” said Dirk Lueth, Co-Founder and Co-CEO of Upland.
Meanwhile, Upland isn’t the only initiative in the FIFA competition offering spectators a full metaverse experience. FIFA chose Roblox Corp, another Web3 business, last month to assist it in creating a virtual environment where football fans can hang out in social areas, receive awards, and collect exclusive virtual things through various skill games and several collectors’ challenges during and after the tournament. FIFA collaborated with Algorand to establish a soccer-related digital collectibles NFT platform in September. In addition, Upland will launch a collecting game for football enthusiasts, as well as a limited number of mystery bundles and other virtual presents that can be redeemed for real-world items such as FIFA branded boots, T-shirts, Official World Cup emblems, and posters.
Fans may also start their metaverse adventure by collecting and exchanging virtual properties based on real-world sites in Upland’s 22 real-world cities. There, individuals may also become metaverse entrepreneurs by exhibiting and selling FIFA World Cup-branded products to other participants.
“For the FIFA World Cup Qatar 2022, a completely constructed copy of the Lusail Stadium, as well as a FIFA World Cup branded town, stores, and showrooms, will be added to their real-world locations in Upland that fans may visit digitally,” said Lindsay Aamodt, Upland’s head of marketing.